As part of a new ad campaign Indra Nooyi, President and CFO of PepsiCo introduces a new product.
This analogy of the five fingers as the five major continents leaves the long, middle finger for North America, and, in particular, The United States. As the longest of the fingers, it really stands out. The middle finger anchors every function that the hand performs and is the key to all of the fingers working together efficiently and effectively. This is a really good thing, and has given the U.S. a leg-up in global business since the end of World War I.
However, if used inappropriately –just like the U.S. itself — the middle finger can convey a negative message and get us in trouble. You know what I’m talking about. In fact, I suspect you’re hoping that I’ll demonstrate what I mean. And trust me, I’m not looking for volunteers to model.
Discretion being the better part of valor … I think I’ll pass.
What is most crucial to my analogy of the five fingers as the five major continents, is that each of us in the U.S. – the long middle finger – must be careful that when we extend our arm in either a business or political sense, we take pains to assure we are giving a hand … not the finger. Sometimes this is very difficult. Because the U.S. – the middle finger – sticks out so much, we can send the wrong message unintentionally.
Unfortunately, I think this is how the rest of the world looks at the U.S. right now. Not as part of the hand – giving strength and purpose to the rest of the fingers – but, instead, scratching our nose and sending a far different signal.
Yes Pepsi One a Pepsi for the Michael Moore generation. In fact if you have the girth of a nation like Michael, only one calorie can only be seen as positive. This new political Pepsi tastes just like Kool-Aid for those who just love drinking the Kool-Aid given them through Democratic talking points. After a hard day of protesting nothing will hit the spot like Pepsi One. Your parched throat will sing for joy after the many repetitions of hey, hey – ho ho. And who knows one day you too can become the president of a large American company and slam the U.S. also.
One symbolizes a quest for a one world government with the hope for it being under the United Nations controls so that one day we might be as peaceful as the Dafur region of Sudan. This is a drink not only for America, but for the world – it goes great with cheese and after a busy day of signing appeasement treaties you will be glad to slake your thirst as it easily runs down your throat as fast a the French from an invading army.
If you love our new product you might also want to check out some of our other fine re-branded products. Tora Bora Mountains Dew and We-hate-Condoleezza Rice-a-Roni.
If you love our new products please email us at boardofdirectors@pepsi.com
A proud sponsor of Moveon.org
Update: Welcome Hugh Hewitt fans (and thanks once again for a link Hugh). For those who have asked the statement in blue is take directly from her speech.
We can be thankful once again to Power Line for originally breaking the story.
Hugh also has her apology written in corporate-speak which includes:
"Over the years I’ve witnessed and advised others how a thoughtless gesture or comment can hurt good, caring people. Regrettably, I’ve proven my own point. I made a mistake and, again, I’m very sorry."
So working on and crafting a speech targeting an audience at the Columbia Business School is only a thoughtless gesture or comment. Wow that is pretty good that you can preplan and write a thoughtless speech
18 comments
Here is my letter to Pepsi:
To PepsiCo. Board of Directors:
I am a regular consumer, just like many other Americans. I am upset with Ms. Indra Nooyi’s comments and further upset with her attempts at an apology. Nothing was “misconstrued” (she even said in her speech, “You know what I’m talking about.”) and her criticisms of the US were not “inadvertent.” They were blatant.
Whether or not she and PepsiCo. realize this, her attempt to clear things up only makes matters worse because it implies regular consumers are ignorant and naive, things which this one and most of the rest are not.
I am not going to buy any Pepsi products (all of them, not just the soft drinks) until two things are done:
1. A real apology is published that acknowledges what was said was wrong and a mistake. (Even if she believes it, she should state that comments like that are not appropriate for a leader at a consumer-related business to make, at least if they do not want to suffer the economic consequences, and especially if it is one so reliant upon the American consumer society.)
2. A statement expressing the good that the US does in the world. This country is not perfect, but it is one that brings much good to the world. To list some of the many:
-Tsunami relief (we actually backed up our pledge with the funds and relief services).
-Saving Europe during WWI.
-Saving the world and stopping continued Nazi extermination of the Jews during WWII.
-Saving South Korea from Communist (and eventual death camps) North Korea.
-Trying to salvage the job the French started with the Vietnam Conflict. (We did not succeed, but we tried.)
-Standing up to the Soviet Union and continued Communist expansion.
-Being the beacon of hope and light for those living under repressive regimes.
-Saving Kuwait when Saddam Hussein invaded that country.
-Helping to stop the genocide in then-Yugoslavia. There we helped Muslims against Christians, a point too often neglected.
-Assisting with funds and services to help after the Iran earthquake.
-Bringing freedom and self-rule to Afghanistan.
-Arresting and imprisoning the evil dictator Saddam Hussein along with delivering justice to his sons. This stopped the mass murder of his own people, torture, rapes, financial rewards to suicide bombers, and all-around continual threats to anyone who displeased him. (Notice we did not catch him, torture him, and then kill him. We delivered him to be tried by a court of law, something few countries would do. Yes, the US is one of the few, just like our Marines.)
-Thus, bringing freedom and a democratic vote to Iraq.
There are many more.
No matter what happens in the world, when someone needs help, they turn to us and we do help. We do because it is the right thing to do. We do because, quite often, no one else will. We do … because we are Americans.
We are not the middle finger to the world. As radio host Hugh Hewitt put it, we are the backbone, the spine, the shoulders upon which others are able to stand. We are also the guts and intellect when something dangerous or complex needs doing.
Nooyi’s criticism is a slander upon the face of the US. It is reprehensible. This is a country that provides much relief, aid, and even hope to billions around the world. When people despair, when people want more opportunity, where do they go? Like Nooyi, they come to the United States, the land of hope, freedom, and the brave. That she forgets that may be excusable if a forthright apology is forthcoming. That she neglects that is unexcusable.
The decision remains with you. Your now-former customers are awaiting a response that respects our intelligence and more importantly respects the good that the United States of America has done for the world and millions of its own citizens.
Sincerely,
William Perales
Can anyone else photoshop like the Curt Jester?
Consider how he shows up this Michael Moore wannabe. Indra Nooyi has an interesting way of making sure Pepsi’s the choice of a new generation!
Good Lord, this is what passes for a CFO today?! She (I’m presuming “she” as she mentions needing a manicure — I’m a sexist), doesn’t even rise to the level of banal, let alone clever. Back in the olden days, a CFO would actually have a thoughtful review on market shares and increased productivity. They didn’t waste time on rambling middle finger jokes.
Surely,Teresa, you recognise yet another Miller parody?
(Jeff, maybe you should start marketing “Jeff Miller Lite – for when a regular satire might be too strong for you.)
Parody? No. That was her actual commencement address. No, really.
Yes, we’re NO# 1 !!! And one would assume that Michael Moore has been living high on the hog here for sometime too. I must admit I would love to see Michael Moore take his Pepsi One can and place the butt end of it on his forhead, and then smash it flat. Somehow, I think he may have done this before. (repeatedly)
that’s correct, the only parady is Jeff’s can – the story is true.
Indra Nooyi: Meet the USS Pueblo and Digitus Impudicus
So what’s all the fuss about Indra Nooyi’s Columbia speech. . . and the digitus impudicus? Images are important. Symbolism is powerful. Look to the story about the USS Pueblo and the crew’s defiant use of the “impudent finger.” Captured…
I think what makes this speech so offensive is that fact that it is so contrived (and childish!) to force the United States to be the middle finger, which only works in the context of the American symbol of the middle finger, not in the worldly view being discussed. Because this speech forces this vulgar symbol toward the United States, I think Ms. Nooyi was intentionally offending the U.S., despite her apology (or was just so thoughtless).
We’ll ignore that fact that she had to start out with seven continents and only five fingers. That puts Australia further south and out of the picture together. This should have been her first clue.
So why can’t “North America” be any of other other fingers?
Pinky – western culture has not been here very long, so we are a young continent on the world scene, looking to fit in with the rest of the hand. I’ve been to European cities 10x older than anything in our continent.
Ring – Sign of stability; the United States government hasn’t changed for over 200 years. We haven’t lost our traditions and roots and still trust in God.
Pointer – pointing the way? How about fighting dangerous world views in several world wars, fighting communism, terrorism and remain democratic despite the threats.
Thumb – My impression is the North American economy has provided extensive help in developing technologies in medicine, computers, materials, and so on. The thumb helps the hand “grab” further.
So what does Ms. Nooyi come up with for the middle finger? She says “The middle finger anchors every function that the hand performs and is the key to all of the fingers working together efficiently and effectively.” Really? I bet I could do most things without my middle finger. Typing might be harder, but I could easily get by without it. Not only that, but as others have pointed out, she even has to add “in particular, The United States.” How can you be more contrived and deliberate than that?
Shame on everyone bashing Indra Nooyi. As a conservative Republican blogger (one of Hugh Hewitt’s “progeny) I am embarassed by the undeserved bile being dumped on this woman. Enough is enough or, in this case, too much already! Even Hugh has “lost it” on this one. I have laid down my thoughts on this matter on a post entitled “Memo to Conservative Bloggers and Pundits: Give Indra Nooyi a Break.” Please read it and prove me wrong. Sincerely, Jim Tweedie aka Bird of Paradise
Since they feel that way about the USA, maybe Pepsico’s BOD can manifest their karma by moving the junk food corporate offices to New Delhi, stop making potato chips and sodas and start selling tea and popodoms. They can also use the kama sutra for a guide as to how to better employ the USA finger on their president. At the same time, they should also get rid of losers like Bob Allen from the board. He’s already had a chance to run one major US corporation into the toilet (AT&T). Why does he get to have all the fun by helping to doing it again?
The best and most effective means to voice your displeasure with Ms. Nooyi’s asinine comentary is to simply switch to Coke.
No nation in all human history has been as benevolent as the United States has been to all continents of the world. Perhaps the directors of Pepsico can explain why — like methane on the bottom of a septic tank that eventually bubbles to the surface — these hate America types that have bubbled to the top of corporate leadership can find nothing positive to say about America. The last Pepsi product has already been brought into my house. wml
This is one woman’s comments, not the whole company’s. anyone with common sense would realize that. i can’t believe people are still talking about this — can’t we move onto something a little bit more relevant?
Just once, I’d like to read a press release from a corporation saying that it had no idea its spokesperson harbored such contempt for and ignorance of its customers and employees, and that that spokesperson is, forthwith, fired!
Well after going to PepsiCo.com, there right at the top of the page was Indra Nooyi’s address to the University and the question of bad judgement concerning what she had said. PepsieCo followed up with Indra”s apology. It sounded good. Sincere, and almost heartfelt. What to do, what to do. I still have the urge to buy just Coke products instead. Did she really think that those kind of comments wouldn’t come back to bite her in the…..can?
Yes, this country is so bad that millions illegally cross the borders to enter Mexico and Canada. We’re so bad that we couldn’t give a talented foreigner like her a chance to run a company like Pepsi. After all, wherever the heck she is from obviously leads the world in having foreign, female CEOs run their companies.
She’s a woman with so much class that she uses a prepared speech to lecture a captive audience on their graduation day. We’re lucky to have her.
I guess I’ll continue to do what I can, donate to charity, and pretty much ignore what idiots like her say. I’m sure she served her country, gives to charity, and is a regular Red Cross blood donor. I’m sure she probably teaches classes in her native language for all who want to learn it. I’m sure it’s OK to go to wherever she is from and insult college graduates so I won’t take it personally.
However, I’m not perfect, so I will watch for Pepsi’s products and derive a certain smug satisfaction from buying the competition’s.
What is more amazing than the speech Ms. Nooyi delivered was her weak attempt to say she has been misinterpreted and that she REALLY did not mean what her words clearly said she meant!
Ah, the familiar sensation of smoke being blown up one’s skirt! While I did not find one of the products on the PepsiCo list used by my family, I did think it defeats the purpose of selling the goods, well unless you are Michael Jackson.
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