These pictures from a commercial for Legend Condoms that won a prize for advertising at Cannes are unbelievable. Though in a way they really illustrate a cultural attitude of what people think of children now.
A couple of months back Trojan ran a commercial that also illustrated a truth, but not in the way they intended. See Darwn Catholic analysis of that one.
16 comments
Ew.
thats just… awful
+JMJ+
God have mercy. And it won a PRIZE???
That’s a really sleazy ad campaign. What’s the point of the pictures supposed to be? That if you use Legend condoms you won’t have screaming brats like the ones pictured? Still, that makes more sense than those smoochy condom ads — people contracept because they don’t want to deal with kids.
Thanks for the link, Jeff — our site meter is going mad!
I guess that they are meant to show how the barrier (condom) keeps the kids away. The eeriest part of it is that they look like they are suffocating the children with a plastic laundry bag. Maybe that’s what they really meant.
That makes people want to buy condoms?
Creepy.
That is frightening…but refreshingly straightforward…
Disgusting!
This reminds me of a German commercial for condoms that shows a young man trying to shush a little boy who wants some candy in a grocery store. The little boy bursts into tears and throws a tantrum. The man says nothing but looks embarrassed as the other customers stare at him. I didn’t know what it was for until the end.
All I could think was how adorable that little boy was and how awful it was that his father wouldn’t even talk to him! I thought it was a public service announcement for communication between fathers and sons. 🙂
The horror on the faces of those children…..
And this inspiries people to buy a product? What a horrible critique of Modern Man’s anti-life mentality. A person’s conscience is dead when this sort of thing is accepted by consumers.
Ugh.
To me it is a perfect illustration of just why contraception is immoral. I hope it creeps a lot of people out and get them to really think about what they are doing.
It looks like out takes from a horror movie.
I scrolled down and read this emerging artist’s accompanying copy. Arvind states, “..hallowed grounds of advertising…” and aspires to be an art director. I’ve been an art director for 17 years, and the grounds of advertising can hardly be called “hallowed.” The advertising industry, designers/art directors in particular, have the most bloated egos I have ever seen. In my younger years, like Arvind, I had an acute case of fancied greatness. I would save the planet through graphic design.
What I’ve learned was I’m no “planet saver.” Producing communication materials on what to do after your hip replacement and being a decent neighbor is plenty honorable for me.
When young Arvind becomes an art director, and I have no doubt he will, he will be rudely awakened one day to find his talents are no longer sought as he will no longer be “cutting edge.” And I’ve seen that edge cut the daylights out of art directors whose whole world is nothing but image making. He would do well to seek humility in prepration for that day.
Yes!
I thought I was the only one that had that reaction to the Trojan chain-link fence commercial!
I saw it the first time, and the music is singing “This is alriiight. This is okaaay.” And there are two people kissing through a fence. I said “Hmm. How true.”
As an advertising campaign, I think it might backfire. A good ad should’t be that disturbing.
What I don’t understand is what PARENTS allowed their own children to be depicted in such a shockingly nihilistic ad. I wonder if any of the kids were old enough to understand what they were helping to advertise?
Did anyone read the comments at the site where the picture was found? Words can hardly express the depravity!
SFP