(CNSNews.com) – A perfume and clothing line using the brand name FCUK has caused a stir, not only because the letters in the name can be easily transposed to form a vulgarity, but also because of the brand’s sexually suggestive marketing aimed at teenagers.
Consumers have joined together to issue several nationwide action alerts against the department stores that sell the product line.
FCUK, an acronym for French Connection United Kingdom, is being sold by the British company French Connection Group, which grossed $400 million in sales in 2002 and showed a $34 million profit, according to news reports.
FCUK fragrances and clothing are being sold in major U.S. department stores including Hecht’s, Filene’s, Kaufman’s and the Target Corporation-affiliated chain Marshall Field’s.
FCUK’s $10 million marketing campaign for the fragrances has included the ad slogan “FCUK Him” and “FCUK Her” and included a “Scent to Bed” ad featuring scantily clad young people embracing.
[Full Story]
5 comments
Hello,
you ask me for the website where you can found some free plugins
http://www.plugins-audio.com
that it
see you on the forum 🙂
cheers
FCUK SCUKS!
Go to the American Family Association online and voice your opinion about this subject to the American company sponsoring the product line here in America:
http://www.afa.net/activism/IssueDetail.asp?id=90
Will the vanity industry stop at nothing to peddle their tawdry wares to people of little or no class?
I know it is not much, but we have always declined to help companies with vulgar products/services, especially when targeted to young people. It would be great if other companies did the same. And, fyi, I don’t think our bottom line has suffered at all.
Comments are closed.