When the St. Louis rapper Nelly announced he was coming out with an energy drink, Najee Ali was ecstatic.
“It’s important to support young African-American entrepreneurs,” said Ali, national director of the activist group Project Islamic Hope.
But when Ali and other activists learned that Nelly’s drink is named “Pimp Juice,” after the rapper’s song, “Our mouths just dropped.”
Now, Ali and a score of other activists are trying to chase the drink off store shelves in Chicago and St. Louis before it launches nationally in November. The product sets hip-hop entrepreneurship, now flourishing, down a dangerous path, Ali said.
“What’s next?” he said. “Whore Kool-Aid?”
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2 comments
is pimpjuice evn out n florida if not when is it gonna come out
It’s like he’s saying “Whoa, Nelly!”
BTW, I’m coming out with a brand of Lollipops called “Suckas.” I’m also toying with the idea of tying a string to a block of wood and calling it “Yo!” (You see Yo-Yos go down and come back up, but since this string is just tied to a block of wood it will only go down so I call it “Yo!” and… oh, never mind…).