NEW YORK (AP) — Filmmaker Spike Lee has sued Viacom Inc. over plans to rename its TNN cable channel Spike TV as part of its campaign to attract male viewers.
…Viacom bought TNN in 2000, and said in April that it would change the channel’s name to Spike TV on June 16 in an attempt to increase the number of men in an audience that is already about two-thirds male. It said on Tuesday that it was confident the court would reject Lee’s claims to the name Spike.
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1 comment
i heard a radio DJ suggest that, if that’s the case, Mr. Lee ought also to sue the makers of the TV show “Jackass.”
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